Experience the exceptional quality and taste of Nice Rice's sustainably farmed wholegrain Basmati rice. Carefully sourced from farms dedicated to environmental stewardship, this 250g pouch offers a premium product that supports a greener planet. Our rice is cultivated with a commitment to sustainability, featuring innovative farming practices that reduce water usage by 40% and cut methane emissions by 40%. We proudly partner with farms certified under rigorous sustainable farming standards, incentivizing the adoption of eco-friendly methods that protect natural resources for future generations. This heritage variety Basmati boasts a distinctive, nutty flavor that elevates everyday meals. Unlike ordinary rice, our wholegrain grains are never mixed or compromised, ensuring an authentic and wholesome experience in every bite. Perfectly cooked and ready to heat at home, it offers convenience without sacrificing quality or nutrition. Ideal for a variety of dishes”from vibrant salads and hearty pilafs to fragrant curries and simple side servings”Nice Rice wholegrain Basmati is a versatile staple for health-conscious consumers seeking delicious, sustainable options. Supports sustainable farming with reduced water and methane emissions Certified under a trusted sustainable farm standard Wholegrain, unblended heritage Basmati with a rich nutty flavor Ready to heat and enjoy, perfect for quick, nutritious meals Join the sustainable rice revolution with Nice Rice and savor a product that's good for you and the environment.