Aveda Shampure Shampoo is a gentle, pure, organic and conditioning shampoo that cleanses and fortifies any type of hair. So pure with technology, so superior, that it could simply not just be called 'shampoo'. Shampure Shampoo infuses one of Aveda?s original aromas; a calming mix of 25 pure flower and plant essences. Its soothing aroma of uplifting Caribbean therapy flower water with orange extracts eases tension and promotes relaxation, whilst its nourishing properties care for your skin and scalp. Directions of use: Massage Aveda Shampure Shampoo onto your wet hair.Lather.Rinse thoroughly.Follow with Shampure Conditioner. Provide daily protection to your hair from environmental stress and damage with Aveda Shampure Conditioner. Its gentle, soothing aroma, will leave your hair soft and shiny and smelling simply fabulous. Aveda Shampure Conditioner has a special formula, infused with a calming mix of 25 pure flower and organic plant essences, leaving your hair healthy looking. It also contains Morikue protein formula from the Peruvian rainforest to strengthen and protect your hair by penetrating and attaching to the hair shaft for extra conditioning without the build up, making it a perfect daily conditioner for all hair types. Directions of use: Use the conditioner after shampooing with Shampure Shampoo.Apply small amount of it to your hair.Work through to ends.Leave on for 3-5 minutes.Rinse thoroughly.