Anime

Anime: A Critical Introduction Maps The Genres That Have Thrived Within Japanese Animation Culture, And Shows How A Wide Range Of Commentators Have Made Sense Of Anime Through Discussions Of Its Generic Landscape. From The Battling Robots That Define The Mecha Genre Through To Studio Ghibli's Dominant Genre-brand Of Plucky Shojo (young Girl) Characters, This Book Charts The Rise Of Anime As A Globally Significant Category Of Animation. It Further Thinks Through The Differences Between Anime's Local And Global Genres: From The Less-considered Niches Like Nichijo-kei (everyday Style Anime) Through To The Global Popularity Of Science Fiction Anime, This Book Tackles The Tensions Between The Markets And Audiences For Anime Texts.